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Online Access To Proven & Practical Transforming Cold Leads into Hot Prospects Strategies for Home Builders And Remodelers

Sign up now to get unlimited access to all the sales and marketing resources in the Game Day Coaching Club. For a taste of what we offer, take advantage of our free sample tutorials and articles by clicking on a sample Transforming Cold Leads into Hot Prospects resource below.

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There’s a good chance the sales process you’re currently using isn’t working for the following reasons:

  • It’s company focused and your prospects are seemingly more interested in a low price than what you’ve been up to for the last 20 years (being a “quality family owned builder” just isn’t cutting it anymore!)
  • You’re still closing for a homesite reservation, plan deposit or purchase agreement- at the wrong time
  • You’re looking for your next ready, willing and able customer to call, email or walk in your door
  • When that buyer does contact you- there is no established relationship (that’s why they’re so focused on price!)

This is called a One-Step Sales Process. It USED to work- when the market was a LOT different. Play the video below to see how a Multi-Step Marketing and Sales Process can revolutionize you sales process…

Download the Transcript of the Video Here

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Initial Consultation- Comparing New vs. Used Homes

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This comparison sheet will help you establish the value of your new homes while blowing holes in the low price perception of used houses

Remodeling Marketing & Sales Funnel Overview

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Build your design/build sales process around this. Two meetings to get a plan deposit with 50%+ conversion rates

Custom Home Marketing & Sales Funnel Overview

Build your design/build sales process around this. Two meetings to get a plan deposit with 50%+ conversion rates

Production Home Builder Marketing & Sales Funnel Overview

Build your sales process around this. Three meetings to get a purchase agreement with 50%+ conversion rates

Initial Consultation- Guaranteed Sale Program

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Many builders are working with local Realtor partners and even offering their own guaranteed sale program to move a prospect from contingent to non-contingent. This is one of the most powerful hooks AND advantages a home builder has over the used market.

Initial Consultation Send Ahead

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Use this document to educate your prospects on why they should choose you as their home builder or remodeler. There is one version for each and you can customize it for your business.

Initial Consultation Finance Worksheet- Remodeling

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This tool helps you discuss financing and gets your prospect realistic about their scope of work and budget

Greeting Overview and New Home Script

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You’ve only got one chance at making a first impression to build trust and see the value of what you do. This tutorial shares top sales professionals insider strategies including scripts designed to get your prospect to open up in less than 1 minute.

Remodeling Greeting Script & Lead Tracking Sheet

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This script is designed to get your prospects to open up. You’ll also find a Lead Tracking Sheet to use as a qualifier and follow-up for your initial consultation.

What to Say and What NOT to Say

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The language you use subconsciously builds value in your offering OR can drive a prospect to your competitor. Use these key words and phrases with your prospects and more of them will be calling you their builder.

Visitor Card for New Homes

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This guest registration form doubles as your cheat sheet for asking the right qualifying questions

Presentation Overview for New Homes

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Your builder story, community and neighborhood overviews are imperative to communicate in the first 5 minutes a prospect visits your model home. Do this right and you’ll hook your prospect. Also shown are sample builder story, community and neighborhood visual overviews.

How to Set Appointments and Get Contact Information

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Your prospects are interested but defensive and hesitant to take the next step. Follow this process to close them into an appointment and “take them off the street.”

Appointment Setting Sample Script and Needs-Wants-Wish List

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Here’s a sample appointment setting script you can modify and a fully completed sample for your reference. You’ll also find a document to use with your prospects further into the sale process to help with price objections.

Needs Analysis & Sample Questions

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Here’s the 7 areas of qualifying you need to uncover along with sample questions to ask

Initial Consultation Prospect Power Point for Home Builders

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Use this as an educational tool at your first substantive meeting to get one simple question answered

Initial Consultation Prospect Power Point completed sample for home builders

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Here’s what one custom builder uses to educate their prospects on why they should build with them

Initial Consultation Prospect Power Point for Remodelers

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Use this as an educational tool at your first substantive meeting to get one simple question answered

Initial Consultation Prospect Power Point completed sample for remodelers

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Here’s what one custom builder uses to educate their prospects on why they should build with them

Initial Consultation questions and sales scripts for home builders

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This is a checklist of items to review with your prospects (it ties together with the power point template above) including specific questions to ask, when to ask them and sample scripts to move your prospects towards a sale.

Initial Consultation questions and sales scripts for remodelers

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This is a checklist of items to review with your prospects (it ties together with the power point template above) including specific questions to ask, when to ask them and sample scripts to move your prospects towards a sale.

Homesite reservation and plan deposit forms for home builders and remodelers

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These templates are the first and second commitments your prospects will make towards building a new home with you

Selection/Design Consultation Agreement (Home Builders and Remodelers)

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A simple form your prospect will authorize in order to meet with your designer

How to get contact information

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Today, people are more protective of their information than ever before. Yet, the only way you can build a trusting relationship with them is having the ability to call them back, send a piece of mail and email them. Here a specific script you can use to get all three pieces of information.

Build confidence with your prospects using Guarantees

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Part of your sales funnel must include building the confidence of your prospect along the way. Incorporate these guarantees to keep the process moving forward.

Demonstrating a Model Home

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Use the video tutorial, guide and worksheets to create a memorable demonstration of your home and most importantly, an emotional bond with your prospects.

Demonstrating a Homesite

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“If you want to write you have to site!” This tutorial and guide will show you the step-by-step process of building emotional attachment to the land including the specific tools you need to do so.

Future tutorial

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Future

Future tutorial

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Future

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