Online Access To Proven & Practical Landing the Perfect Prospect Strategies for Home Builders And Remodelers

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Getting Started

You’ve heard of the 80/20 rule but have you heard of the 90/10 rule? It runs rampant in the housing industry and it’s effecting your business right now.

Play this video to find out how you can overcome the 90/10 rule…

Download the Transcript of the Video Here

“I’ve been through this before”- I hear a lot of so called “experts” boasting that they have the answers to our current market because they’ve been through this before back in 1974, 1981, 1991 or whenever the last recession was.

Let me say this- there are some timeless fundamentals to Landing Prospects that have not changed much.

However, let me ask you three questions…

  • Were prospects shopping for homes and remodelers differently back in 1974, 1981, 1991 and 2001?
  • Were prospects communicating differently?
  • Were they using other sources of information to find and make housing decisions?

Play the video below to find out the key to finding your next buyer in today’s economy…

Download the Transcript of the Video Here

Members Content

How to Stop Bidding And Start Selling

Building the value of your offering through market positioning PDF Transcript

Getting Started with Positioning Your Company

Here’s how to create a category for your company  PDF Transcript

Building Your Position in Your Market

Positioning your company into a niche is easier said then done. Here’s a good lesson on what you need to STOP doing first. PDF Transcript

Here’s how to answer the question, “What do you do?”

Member Content

Using industry labels such as “I’m a home builder,” or “I’m a remodeler,” and “I sell homes,” comes with a preconceived notion. Sometimes this is favorable, but many times it’s negative. Use this tutorial to create your Marketing Message and answer in one sentence what it is you REALLY do.

“Who are you? Why are you relevant today? What do you do that nobody else does?”

Member Content

These three questions are always swirling around in the head of your prospects. If your marketing message answers the question ‘what do you do?,’ your Positioning Statement tells your prospects How you do it. Another term for this is builder story. The difference between a builder story (company-centric) and a positioning statement (consumer-centric) is a positioning statement is about THEM

Ideas to help you solidify your Marketing Message and Positioning Statement

Member Content

Here some ideas to help differentiate your company in your local market